Updated: Nov 25, 2019
Let’s Get Started
Hi, my name is Jessica Gold and I am excited to dive into Content Strategy, Development, and Marketing. Two books on this subject, I would definitely recommend are written by Ann Handley, Everybody Writes, and Content Rules.
Netflix & Content Strategy
This week in CSDM, is focused on selecting a brand and researching their content.
Well, being a fan of Netflix and their content strategy, this was an easy decision! I am excited to discover more and their content strategy. This blog post will discuss my brand of choice, Netflix and why I chose the brand for my final project!
Netflix, Inc., a digital media service, has changed the way the world experiences entertainment. Considered at the top of the video streaming industry with an estimated 151 million paid memberships in 190 countries. A pioneer in the video streaming industry, changing movie culture as we know it!
I chose this brand because of my love for streaming video platforms and creative content. I also have a personal interest in interface design and find Netflix’s application and content design to truly stand out amongst other top brands. Their content truly creates a positive user experience, is interactive, and engaging. Netflix is an amazing storyteller capturing emotions, visual elements, and new perspectives of thinking. As a company they are great with communicating with their customers, and constantly strive to improve user experience, listening to customer feedback and engaging with customers on multiple social platforms. They create a truly unique entertainment experience that is convenient, innovative, personalized, and enjoyable. I love their brand voice and consistency across multiple platforms, and their creative content strategy that reaches consumers world-wide.
In generall, I am excited to start this journey to gain a deeper understanding on content strategy and marketing!
Please feel free to comment below and tell me your thoughts on Netflix’s content strategy!