Netflix: Content Strategy Brand Selection

Updated: Nov 25, 2019

Let’s Get Started


Hi, my name is Jessica Gold and I am excited to dive into Content Strategy, Development, and Marketing. Two books on this subject, I would definitely recommend are written by Ann Handley, Everybody Writes, and Content Rules.  


Netflix & Content Strategy


This week in CSDM, is focused on selecting a brand and researching their content. 

Well, being a fan of Netflix and their content strategy, this was an easy decision!  I am excited to discover more and their content strategy. This blog post will discuss my brand of choice, Netflix and why I chose the brand for my final project!


Brand Introduction

Netflix, Inc., a digital media service, has changed the way the world experiences entertainment. Considered at the top of the video streaming industry with an estimated 151 million paid memberships in 190 countries.  A pioneer in the video streaming industry, changing movie culture as we know it!

Why Netflix?


I chose this brand because of my love for streaming video platforms and creative content. I also have a personal interest in interface design and find Netflix’s application and content design to truly stand out amongst other top brands. Their content truly creates a positive user experience, is interactive, and engaging. Netflix is an amazing storyteller capturing emotions, visual elements, and new perspectives of thinking. As a company they are great with communicating with their customers, and constantly strive to improve user experience, listening to customer feedback and engaging with customers on multiple social platforms. They create a truly unique entertainment experience that is convenient, innovative, personalized, and enjoyable. I love their brand voice and consistency across multiple platforms, and their creative content strategy that reaches consumers world-wide.


In generall, I am excited to start this journey to gain a deeper understanding on content strategy and marketing!

Please feel free to comment below and tell me your thoughts on Netflix’s content strategy!

Thanks for reading!


Follow me on Twitter, @jessgold_ for more on content strategy, development, and marketing!


Also, check out my post, 10 Reasons Why Netflix Is A Binge-Worthy Value.


#ContentStrategy #FullSailUniversity #Netflix

©2019 by Jess Gold Digital Marketing Strategist. Proudly created with Wix.com

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"If It Can Be Imagined, It Can Be Created"